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Unite and strive for excellence, review and improve, and win in 2025 -- He Ming Group's Brand Business Department's 2025 mid-year management meeting concludes successfully

2025-07-13

From July 9th to 11th, 2025, HeMing Group's Brand Business Department held its 2025 mid-year management meeting in Guiyang. The meeting centered on "Unite and strive, review and improve, focus on terminals, and increase products and volume." Through high-level strategic deployment, in-depth review and summary, sharing of successful cases, multi-dimensional capability assessment, and practical scenario drills, it fully ignited the marketing team's engine for the second half of the year.

I. High-level direction setting: Anchoring the direction, strategic leadership

 

  

Forward-looking guidance from the Chairman: In his opening remarks, the Chairman analyzed the new changes in the pharmaceutical industry, such as the deepening of national drug volume purchasing, the intensified expansion of pharmaceutical e-commerce platforms, and the accelerated approval of innovative drugs. He pointed out: "The pharmaceutical market is becoming increasingly differentiated, and the traditional OTC marketing field is becoming increasingly difficult. Many pharmaceutical companies have seen sales performance decline to varying degrees; in the future, we must follow national policies and adapt to industry trends. Only innovation and efficiency will prevail. The marketing team must closely cooperate and consolidate combat effectiveness from top to bottom, innovate marketing models, improve efficiency, cultivate core markets and core products, and strengthen refined operation across all channels." The Chairman's speech provided a clear directional guidance for the marketing strategy in the second half of the year, and also boosted the morale and confidence of the marketing soldiers present.

Kong Peng, General Manager of the Marketing Center, gave a strategic sharing: Kong gave an introduction to the current situation of the Marketing Center and the department's future work plans.

Brand Business Department General Manager Fan Shengguo gave a work report for the first half of 2025: Fan gave a comprehensive summary and detailed explanation of the department's work and existing problems in the first half of the year; he pointed out that the current sales difficulties faced by the department are common problems for all traditional OTC sales companies. Everyone should not be nervous; with the chairman and the group as a backing, persistence is victory; in the second half of the year, we must adhere to the strategies formulated at the beginning of the year without wavering and win the three major battles: "Chain Store Offensive," "Clinic Defense War," and "County Penetration War."

 

II. Review and refinement: Performance reports, systematic summary of successful experiences and lessons learned, promoting knowledge sharing and capability improvement

Performance review and assessment, strengthening responsibility: Managers from various regions and provinces gave on-site performance reports, focusing on sales target achievement, strategy implementation, resource efficiency, team building, market monitoring, and current problems, showcasing performance, identifying problems, and discussing ideas. The Chairman and heads of various marketing departments provided on-site interactive evaluations based on the performance reports of regional market personnel, strengthening responsibility and results orientation.

III. Cases as mirrors, capability building, extraction of excellent cases, wisdom sharing:

Cao Hengyuan, regional manager of the North China region, shared the excellent case of the "618 explosive promotion," conducting an in-depth analysis of the successful promotional cases in the Shanxi and East Inner Mongolia markets. The intense collision of excellent cases and brainstorming triggered inspiration, becoming the team's most vivid practical textbook.

IV. Commendation of outstanding individuals, team motivation:

Awarding honorary certificates and bonuses to sales personnel who performed outstandingly in the first half of 2025.

V. Professional skills testing, rigorous examination and practice, forging elite troops:

All members of the business department participated in tests and exchanges covering product knowledge, professional sales skills, and target planning, strengthening professional foundation and goal awareness.

VI. Practical tempering, deploying troops on the battlefield:

On July 10th, the "HeMing Group Brand Business Department joins hands with Guangyi Pharmaceutical Summer Big Return" explosive promotional activity officially kicked off. Sales personnel from various provinces and Guangyi Pharmaceutical's business personnel in various regions of Guizhou paired up to go to the market to generate orders together, launching a time-limited concentrated attack on designated target customers. Tasks included "deepening the potential of existing customers," "breaking the ice with potential customers," and "achieving urgent orders," etc., high-intensity operations that fully tested the efficiency of meeting results conversion and the team's immediate combat effectiveness. Shortcomings were exposed, language skills were honed, and adaptability was improved in the "real-life" drills.

In the closing speech, Fan Shengguo, general manager of the business department, called on everyone: "The mid-year meeting is both a "gas station" and a "charge". We must quickly transform the Chairman's strategic requirements, the gains and losses summarized at the meeting, and the skills gained from the drills into combat effectiveness for the second half of the year! With a zero-based mindset, we will strive for the annual target! Only through professional improvement, daring to fight tough battles, and compliant operations can we remain undefeated in the turbulent market. I look forward to your good news in the second half of the year!"

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